Since 2021, Netflix has been sharing weekly top 10 and most popular lists, giving a window into the content being consumed on the streaming platform. Its new bi-annual “What We Watched” report goes a step further, with comprehensive viewership data showing how new fare like The Night Manager, as well as older, licensed titles like Breaking Bad and Suits, thrive on the platform.
A major bone of contention in the Hollywood writers union’s strike was that creators aren’t privy to streaming numbers, and they suspected they were not being compensated according to the revenues. The Writers Guild of America’s new contract stipulates that streamers must provide data around the performance of shows.
The historic lack of transparency “created an atmosphere of mistrust over time with producers and creators and the press about what was happening,” Netflix CEO Ted Sarandos acknowledged on a media call on Dec. 12. But he denied releasing data in response to the strikes and said Netflix was heading in the direction of increased transparency anyway.
The new report lists 18,000 titles line by line on an Excel spreadsheet, covering 99% of all viewing on Netflix and nearly 100 billion hours viewed. But how can these numbers be assessed and what can they really help anyone evaluate? Viewing time and repeat watch value of longer series and shorter movies can’t be an apples-to-apple comparison—release dates play a big part in consumption levels. Also, when competitors aren’t releasing similar data, there’s no real barometer to figure out what the data points mean.
Charted: The Night Agent was Netflix’s most-watched title in the first half of 2023
Setting down the gauntlet
Netflix, which has the largest global streaming audience by far at nearly 250 million subscribers, ideally would lead charge on transparency and encourage other streamers to share their own analytics. But some observers suspect there’s more to the new report than meets the eye.
“I think it’s about setting the gauntlet down and offering something else to point to with transparency complaints,” Kasey Moore, who runs the site What’s on Netflix, pointed out in a post on X. “They know other streamers won’t follow because if they did, it’s going to be a lot more embarrassing for them.”
One big number: 30%
That’s the share of all Netflix viewing measured in the report that came from non-English content.
Quotable: Opening the black box
“Lots of brands want more visibility into the types of program at a genre and title level that are engaging consumers—because that’s what they get from regular TV, and streaming has traditionally been a black box.”
—Kevin Krim, president and CEO of EDO, which measures the impact of TV and streaming ads, in a report from Business Insider
Mastering TikTok Coins: Expert Insights
Sfrutta al Massimo i Regali in Monete TikTok
Maximize Your LivU Video Chat Experience with Free Coins
Coin Master Free Spins Farming Techniques: Unveiled
Free Avacoins in Avakin Life: Your Path to Virtual Glamour
Bingo Blitz Credits Farming Strategies: Insights from Pros
TikTok Coin Farming Demystified
Tout ce que vous devez savoir sur le hack des pièces TikTok gratuites
Effortlessly Get Free Coins in LivU Video Chat
The Ultimate Game Changer: Free Spins in Coin Master
How to Get Avacoins in Avakin Life Effortlessly
Bingo Blitz Credits Farming: Your Ultimate Guide
Coin Master Spin Hack Safety: Best Practices
genshin impact 3 4 codes january 2023 free primogems mora
ZEPETO Zems Hack Safety: Best Practices
match masters rewardz apps on google play
Mastering TikTok Coins: Expert Insights
Unlimited Gems in Brawl Stars: Myth or Reality?
how to get free gems in dragon city 2023 dontruko
family island free rubies familyislandgame tiktok
generator hay day coins and diamonds hack free genshinlife
litmatch unlimited diamond premium free apk 2023 latest 3 9 1 4
myths of moonrise redeem codes january 2023 to have your free
download pull the pin v0 13 1 mod unlimited coins for android
evony kings return hack unlimited gems cheats new technet